As one of the leading Marketing services providers in the world, we at Global BPO Services is committed to quality and driving results. In the field of online marketing we take a multi-faceted approach where our main focus is to increase conversion rates, repeat traffic and generate stronger brand loyalty online along with customer satisfaction.     

As the world has moved into an age of internet communication, the trends of marketing and advertisement have drastically changed. A well thought out and effective content marketing strategy is vital to obtain a unanimous voice to spread your message for it bridges the gap between offline and online marketing initiatives. 

Content Marketing Process

We at Global BPO Services for over 11 years have been helping businesses boost their performances by  planning, generating and implementing content that are tailored to their specific needs and which strikes a direct chord with their potential and existing customers.

Strategy

By taking a research based and scientific approach to strategy making that will resonate the most with your audience, we develop strategies that are crafted with your brand’s goals kept in mind and ones that complement those very goals so that clear messages can be sent to the customers on what to expect and the benefits they will receive by using your services and products.

Creation

One of the main aspects of today’s advertisement and marketing campaigns is how shareable it is. We at Global BPO Services have dedicated Marketing and content creation teams that collaborate throughout the entirety content development phases in order to ensure high quality which is tailored to the specific needs of the client to meet their brand’s goals is created.   

Distribution

Global BPO Services teams are trained to handle targeted promotion of content that directly communicates a company’s services to a wider audience either through a launch of a new or redesigned website, out of home advertising initiative or through email marketing campaigns.

Cross Promotion

Content that is targeted and can be distributed and promoted across a multiple channels which is essential to raising brand awareness is highly in order to create a unified message behind a business, which is why Global BPO Services creates content that is not only expertly specific to the needs of the business but also has a wider approach to your audience over various channels.

The Impact of Content

Digital marketing has become one of the largest and main sources of promotion and advertisement of a brands values, services and products. Successful digital marketing is based on content that is interesting, professional and informative to view for the audience and grab their attention. Global BPO Services for over a decade now has been a pioneer in creating unique and targeted content for companies that have helped them raise awareness for their brand exponentially.

Email

Most of the times promotional emails go unnoticed or ignored or simply deleted by the recipients which is why it is essential for a successful email marketing campaign that quality and interesting content be promoted towards your audiences. Global BPO Services through extensive research of your brand can help you send out compelling, specific and targeted messages through emails to your audience.

PPC

PPC also known as Pay per Click is an internet marketing technique that is used to direct traffic to a website. PPC campaigns can only be successful and bring a return on investment if the content that your website generates is interesting for the audience to view. Global BPO Services takes a strategic approach to PPC campaigns where they provide only enough high quality initial content to stir the interest of the readers and compel them to seek further information own your website thus increasing its traffic and viewership.

Social Media

Content that is shared the most is usually the most unique and interesting one which is why it is essential that when generating content for your online advertisements some factors be taken into serious consideration. Social Media has become the primary force for promotion and marketing today in the world. Content can be shared to millions of people across the world instantly now but only the content that is sufficiently entertaining and informative is shared among people themselves. Global BPO Services excels in creating quality and targeted content for your business that has wide audience appeal and significantly increases the chances of converting viewers into customers.

Public Relations

Reputation of an organization depends on the relationship it has with its customers. Bad PR can be a complete nightmare for any company regardless of its size and services. Customer relationship can be strengthened through quality and accurate content that brings forward the core principles of your firm in front of the people. This is why Global BPO Services focuses on building a concrete strategy to promote the best aspects of your business through quality content.

SEO

Websites that have the highest quality of content which generates the most views and traffic from people are the ones that are always at the top of the list in Search Engines. Content of a website directly influences the SEO ratings along with consistent additions of new information.

Content Comes in Many Forms

Having long gone past the days of only newspaper and television, marketing content today comes in a variety of different forms. This requires companies to think outside the box to come up with things that will have the most appeal to a general audience. This is why it is best to have Global BPO Services, a company with 11 years of marketing experience under its belt to handle your content creation and marketing.

Info-graphics

Perhaps one of the best ways to get your complex message across in a coherent and entertaining way for the understanding of your audiences, info-graphics help display all your information through appealing visual materials. These are highly useful for your business for they are more likely to be shared among people over social media has compared to walls of text and documents.

Multimedia

Even though all kinds of content have their own importance when it comes to marketing, multimedia is one of the best and top ways to interact with your customers. Through the use of videos, animations and interactive content companies can help educate audience about their products and services which can help convert those audiences into customers. Global BPO Services provides unique experience through professionally created multimedia content that is specific to the needs of our clients and which helps them to connect with their customers in a reliable way.

Print Media

The oldest form of marketing is still strong today and Global BPO Services allows companies to create visually appealing and intelligent content including books, magazines or print advertisements. We understand that with a sustained online marketing campaign, sustaining an offline campaign is just has important to maintain a consistent voice for your brand.

Blogs

Blogs help you to deliver constant and daily content to your customers that allow them to remain active and up to date regarding your business. With our dedicated teams of professionals Global BPO Services provides unique and quality content that is not only informative, appealing and interesting for your audience but also tailored directly to complement the core values of your organization.

Reports

One of the best ways to keep your audience up to date with your current affairs in order to build satisfaction is through the publishing of whitepapers, presentation and reports online or offline to provide them with information. This allows people who are interested in learning more about your company the opportunity to do so which increase the chances of customer conversion greatly.

 

Conversion Rate Optimization

By making your website more relevant to the visitors, you can increase the rate of lead conversion. Global BPO Services provides you with quality and targeted content along with landing page optimization that increase customer trust and satisfaction.

Converting Traffic into Sales

Constantly throughout the day there are visitors who are active at your website. However most of them never turn into leads unless robust and advance systems and methods are not implemented. Global BPO Services provides our clients with conversion rate optimization that helps in increasing the percentage of visitors who can become potential customers.

Website Traffic Analysis

The first step that is undertaken by our experts at Global BPO Services is to perform in-depth analysis and ascertain where the actual traffic to your website is coming from, which includes if the landing pages are providing accurate and relevant content to people who are searching. The best practice is that users find immediately what they are looking for, because this allows them to spend lesser time in information gathering and quicker decisions to make a purchase or request a service.

Focus on Core Calls to Action

Instead of bombarding customers with various call to actions and by focusing on single specific call to action by making sure these are the most effective ones and are most relevant to the user’s needs when they land on your page, Global BPO Services ensures increase in higher rates of conversions and lower rates of bounce rates.

Reduction in Distractions

With years of creating expert strategies, Global BPO Services is adept in identifying visual elements that help in the increase of customer conversion rates. By keeping unnecessary visual distractions to a bare minimum thanks to our conversion optimization services, potential customers can remain focused and engaged on relevant information on your website.

Compelling and Cohesive Messaging

The clearly the message, the easier it is to acquire page optimization. Message should be representative of the company’s intent but also needs to be concise and to the point in order to attract more people to the website.

Funneling Relevant Form Information

One of the benefits of conversion optimization is that it offers the best user experience possible to visitors. By making compulsory to fill only the most important form fields for sign-ups, request quote from and checkout process forms, visitors are more likely and confident to fill them.

Digital Public Relations

Public Relations is one of the main aspects that directly have a positive influence on a brands customer influence for it allows companies to tell unique stories to the right audience which is why making use of a digital PR campaign like the ones provided by Global BPO Services is necessary.

Online PR and Digital Marketing

Public Relations is the main aspect that connects a company with the customers in a direct sense which is why it is considered one of the most important an best tools at a brands disposal to grow their influence. Digital Marketing and Online PR go hand in hand and experts such as Global BPO Services have the skills and insights implement both of these tools for the ultimate benefit of our clients. Businesses need to understand the importance that PR Consulting and robust Online PR campaign in regards to their unique requirements.

The Message

The primary function of any type of marketing including Digital ones is to promote a brands influence and increase sales and overall revenue. Targeted messaging promoting the core components of a business are monumentally important.

Digital Public Relations similarly to other forms of PR however are not designed to be promotional, rather they are designed with specific causes which can either be about a company’s commitment to an aspect of society or their own services provided.

Tactics and Tools

One of the fundamental mistakes that companies make quite often is they think Digital PR and Digital Marketing are essentially the same thing and can be used interchangeably. This is not only a mistake but a significant error that can have both long term and short term negative consequences because both Digital PR and Marketing needs to be used in harmony with each other if growth of brand name and influence is desired by companies.

These are some fundamental things that only the best and most experienced firms such as Global BPO Services can provide to its customers in both cost effective and efficient ways.

Targets

There is no marketing campaign that is not targeted to specific audiences and if there is then be sure that that marketing campaign is doomed from the very start. ‘Targets’ in marketing terms are the people that your business is trying to sell either a service or a product. Targets mean completely different demographics where different businesses are concerned.

As being one of the top PR Agencies in the industry with over a decade of experience, Global BPO Services through in depth analysis becomes aware of your targeted audience is. These audiences who are often referred by terms such as ‘Key Public’ and ‘Stakeholders’ are usually the ones with some influence over the company where as other targeted audience can include local residents, government officials and employees to name a few.

 

 

Email Marketing and Automation

With the advent and spread of the internet, bygone are the days of telephonic communications and marketing ploys. In this age one of the best marketing tools available to companies is the email. Global BPO Services being a service pioneer in the field provides expertly crafted and optimized email marketing strategies that play to the strengths of your business’s core values and helps promote your brand.

Our Approach to Email Marketing

  • By combining accurate landing Pages Optimization with a Strong Email Campaign Global BPO Services ensures an over increase in conversion rates.
  • By creating appealing newsletter designsGlobal BPO Services ensures higher click through rates, user interaction and engagements.

Email Marketing Process

Global BPO Services takes a professional approach when it comes to determining and implementing an email marketing strategy.

Audience Research and Data Collection

The main purpose of an email marketing campaign is that the emails that are being sent out be properly tailored to the recipients’ interests according to their attitudes, cultures and expectations.  This requires that extensive data and relevant information be gathers for email sing-up forms. What information to ask for is the main concern and only experienced companies such as Global BPO Services know exactly what is required to segment email campaigns.

Analyze Goals and Objectives

It is a matter of fact that most people that receive promotional emails never spend more than a few seconds going over their contents. This is why it is of the utmost importance that emails be designed with interesting and engaging content to catch the viewer’s attention. To many different calls to actions can be not only become quickly overwhelming for a potential customers, it can directly lead to potential lead dissolution.

Email Design

By using state of the art and professional looking info-graphics with targeted calls to actions, that are especially catered to the interests of your viewers Global BPO Services ensures campaigns to drive positive results. The main purpose of a promotional email is to trigger clicks and divert traffic to your own website. It is compulsory that users are diverted to relevant landing pages that represent the content in your email.Consistent positive user experience leads to good conversion rates.

Optimization

It takes a lot for a promotional email to get noticed by potential customers, and even relevant emails are never considered to any great depth by average users. If a person receives an email that is in no way relevant to his or her needs, then be certain that it is not going to even get clicked on. Global BPO Services ensures that relevant emails are sent to your customers through segmentation, analysis of customer needs and past user activity. By making use of A/B testing options we are capable of optimizing your click through and open rates. This also helps us create precise newsletters with brand specific details. We also implement email automation which allows us to create emails that are catered perfectly to a customer’s needs.

Analysis and Reporting

Time is one of the main factors for a successful email campaign. A person gets dozens of emails in a day and on most of these, less than 30 seconds are spent. It is important to send targeted emails at specific times that will increase click through and open rates. Global BPO Services is always committed to driving results as we thoroughly analyze and understand user behavior that helps us further develop insight into the needs of your customers. This is one of the most important phases of an email campaign for it helps companies to understand what resonates with customers the most and what areas need improvement.

 

 

Marketing Strategy

Insightful planning and in depth research to ascertain Key Performance Indicators (KPIs) along with the assurance of providing uniquely tailored campaigns according to the brands needs are what contribute towards a successful a successful marketing campaign. As one of the leading pioneers in the field, Global BPO Services has over a decade of experience in to rely on in providing quality services.

Marketing Strategy Process

Project Kick-Off

Collaboration is the first step towards success and it is Global BPO Services’ initiative to keep your company in the loop. Over collaborative meetings, we will identify your own business goals, brand objectives and review all materials that your company provides. This will allow us to have a better understanding of developing a professional marketing campaign that is not only tailored to your unique needs but also provide you with project briefs and timelines for deliverable.

Research and Analysis

In order to learn more about your business and what your audience are looking for, Global BPO Services takes in depth and strategic and auditory steps to ascertain what makes your brand unique and different from your competition. This in involves identification of cultural trends, identification of target customer and value propositions of your business.

Engagement Plan

Accurate messaging that clearly represents and communicates your brands core message to your customers is essential if immersive engagement with that target audience is required, which is specifically why Global BPO Services first lays out the foundations on which all present and future aspects of a marketing plan are set out. This involves us determining through robust analysis the specific channels that assist in reaching your customers, and define the Key Performance Indicators (KPIs) that will help us measure and track the results of the marketing campaign.

Creative Concept Development

The mark of a successful and effective marketing campaign is in its creativity. With the help of its team of experienced individuals, Global BPO Services will help you develop all of the creative assets that are required to bring your concept that are going to be used to engage your customers through marketing to life. By creating a cohesive concept over different mediums be they print or others we help you create a unified marketing campaign across multiple platforms.

Activation Plan

Once a marketing strategy has been thought out and ready to be initiated, Global BPO Services helps you initiate activation plans to execute your campaign. This involves us helping you allocate budget

for all your marketing aspects, develop media plans and create executable timelines to manage campaign deliverables.

 

Paid Media

Global BPO Services helps your company reach their target audience at the right time and over the perfect platforms in order to ensure maximum exposure of your brand name through a well thought out paid media marketing strategy.

Paid Media Process

Discovery

This initial step involves us at Global BPO Services learning all that we can about our clients business, website, competitors and other facets that influence their company which helps to create clear and accurate documentation that facilitates us throughout the project. This is an important phase of project building which is why expert overview such as the one provided by Global BPO Services is essential for success.

  • Project Brief:
    This step involves defining of entire client and business goals along with all other information that is relevant to complete the discovery process.
  • Paid Media Audit:
    This step involves us creating a baseline for all the paid media performance currently available. These are based on extensive research of analytics, landing pages and current campaign statistics.
  • Keyword Research:
    Global BPO Services develop targeted Keywords that are a lifeline for SEO optimization for your brand, that are used for Ad-Words and other Pay Per Click (PPC) campaigns. These are fashioned after the goals outlined in the project brief stage and provide insights into potential opportunities from the paid media audit.
  • Competitive Analysis:
    Global BPO Services helps you define pay per click competitors and ad-copy based on keyword research which allows us to determine the areas that hold the most opportunities and also identify the areas that pose significant risks.

Strategy

Due to over a decade in the field, we at Global BPO Services adeptly create a comprehensive paid media strategy along with the project that accurately outlines and ensures deliverable and doable business goals.

  • Paid Media Strategy:
    The primary function of our paid media strategy include the in-depth outlining of paid search, remarketing, display of content, PPC advertising and social media campaigns. These also include recommendations provided by Global BPO Services regarding landing pages, ad-copy, targeting options and budget allocation and advice.
  • Measurement Planning:
    By developing a robust strategy, Global BPO Services is capable of documenting short and long term goals that can be used to evaluate the performance of the campaign at any given time. These allow us to enhance the areas that are working optimally and provide guided focus to areas that are showing weakness in the project.

Landing Page and Campaign Setup

Landing pages are very important and they take an interested user to the relevant area of your website of which they require more information. Global BPO Services provides recommendations for landing pages in paid media strategy both through development teams and collaborations with our clients.

  • Content Implementation:
    A coherent and cohesive content strategy is monumentally importance. Global BPO Services helps you adjust your website based on keywords ascertained during the keyword research phase in order to ensure the most relevant searches and information are provided to your users.

Optimization

Global BPO Services is capable of helping you adjust your campaigns based on the performance of used keywords, landing pages and ad-copy aspects. We boost areas that show better results and remedy those that are weak in your project.

  • Short Term Adjustments:
    Short term adjustments are based on shorter amounts of time e.g. daily or a couple of days and shorter term performance indicators. Changing bids, ads and landing pages are adjusted according to this model.
  • Campaign Adjustments:
    Campaign adjustments are based onlarger amounts of time e.g. weekly or bi-weekly. Global changes to campaign are based on trends and aspects that are identified over longer these longer periods of time.

Analysis and Reporting

Global BPO Services provides our clients with regular reports regarding the performance of the campaigns through in depth and extensive analysis of said performance, Key Performance Indicators (KPIs) and goal tracking. This allows us to tailor the campaign further according to the acquired results.

  • Monthly Performance Report:
    Discovery process is completed by clearly outlining client information, business goals and all of the relevant information required.
  • Quarterly Review:
    The campaign is extensively reviewed and overviewed along and adjustments are made based on the results that are acquired over a given time.

Successful Paid Media Campaign

With over a decade of experience under its belt, Global BPO Services is aware of the key processes that are involved in the success of a paid media campaign.

Selection of Keywords

The main aspects when choosing keywords is to ensure that they represent in clear and accurate terms what your business is representing and offering. Regardless of your brand’s core dealings, it is essential that your potential customers are directly guided to the pages that are most relevant to their requirements and where they are more likely to make a purchase.

Landing Page Creation and Optimization

Landing pages need to be tailored accurately to what a particular service or product provided by your company is about. These landing pages are optimized through the implementation of relevant keywords. Each ad that you put out in your marketing leads customers to your website which is why it is pivotal they reach the pages where their interests lie.

Consistent Analysis

In depth reporting is essential to the success of any campaign, be it a paid search or social media based one. Through this we at Global BPO Services are capable of identifying factors that work best for conversion rates and goal reaching. We also tailor the campaign according to these findings in order to gain optimized results on a regular basis.

Advance Targeting with Paid Media Marketing

One of the primary advantages of PPC advertisements are their flexibility when it comes to delivery. Global BPO Services incorporates a number of PPC methods that can prove benefic to your business.

Keyword Targeting

Keywords are extensively and expertly used by Global BPO Services to direct potential user to your most relevant pages according to their interests. Keywords are essential not only to bring more traffic to your website but also provide users with a good experience that ensures repeat visits. Users who are guided to pages that are not relevant to their searches are more likely to abandon your website.

Matching Options

Matching of keywords is an important aspect of SEO and over user searches that while most other companies pay insignificant attention to, Global BPO Services knows of its value. A single search based on specific words can result in multiple different searches. For example, a search with keywords ‘Website Design’ will not only provide you with the results related to this specific keyword but also those closely related to it such as ‘Website Design Services’. One of the most innovative aspects that Global BPO Services provides its customers is the ability to specify negative keywords which can be used to further refine searches and provide relevant results to users.

Geographical Targeting

Another innovative aspect that Global BPO Services provides its customers is the ability to specify locations where ads are run. These can be tailored to specific areas such as neighborhoods, towns, cities, states and countries.

Timing

Global BPO Services understands that overwhelming importance that timing plays when providing marketing for your company. Through PPC, we ensure that ads are delivered to your audience at only the peak times when they are more likely to take interest in it.

Search Engine Optimization

Perhaps the most important tool that has dawned after the advent of the internet regarding online marketing and advertisement is Search Engine Optimization technology, more commonly known as SEO. Search Engine Optimization is the process of maximizing visits to a particular website by ensuring it appears the highest or top locations in search engine results.  As one of the leading SEO provides in the industry today, Global BPO Services has all the understandings and in depth strategies to implement a successful and lucrative SEO campaign for your company.

Our Approach to SEO

From the get-go Global BPO Services conducts detailed SEO audits, competitive reviews and keyword researches. This allows us to build a strong foundation based on cohesive plans that accurately and in simple clean terms layouts the outlines for implementations, effectiveness and success of the campaign.

  • Global BPO Services tailors your website according to the needs of your users through extensive research. This also includes technical optimization that helps improve search engine rankings dramatically.
  • Content is created with specific SEO practices and relevant Keywords in mind that help to enhance user experience that leads to increase in customer conversions and satisfactions rates.
  • Monthly analysis and research is performed to identify potential opportunities for expanding audience reach, and helping visitors locate your website.

SEO Process

Global BPO Services incorporates 5 steps that are especially designed to provide the best SEO practices for our clients.

Discovery

This initial step involves us at Global BPO Services learning all that we can about our clients business, website, competitors and other facets that influence their company which helps to create clear and accurate documentation that facilitates us throughout the project. This is an important phase of project building which is why expert overview such as the one provided by Global BPO Services is essential for success.

  • Project Brief:
    This step involves defining of entire client and business goals along with all other information that is relevant to complete the discovery process.
  • Keyword Research:
    This is a crucial step which involves defining of keywords based on business goals in the project brief and opportunities from the SEO audit. These keywords are defined expertly relevant to what a business represents.
  • Competitive Analysis:
    Global BPO Services helps you define SEO competitors based on keyword research which allows us to determine the areas that hold the most opportunities and also identify the areas that pose significant risks.
  • IA Overview:
    Through extensive research and years of experience of handling such tasks, Global BPO Services is able to provide you with suggestions for improving site performance based on data collected from analyzing user experience and navigation.
  • SEO Audit:
    Global BPO Services creates coherent baselines for current SEO performance on your website based on multiple onsite and offsite factors and including analytics.

Strategy

With over 11 years of experience to rely on, we at Global BPO Services expertly create a comprehensive SEO strategy along with the project that helps us achieve your business’ goals throughout the project.

  • Onsite Strategy:
    This involves us to create achievable plans to make changes to the website code and content where it is required in order to optimize it for search engines.
  • Offsite Strategy:
    This involves the identification of potential partners and entities that positively influence the workings of your business for better user experiences.
  • Content Strategy:
    This involves creating robust schedules of content that need to be created for your website, outreach campaigns, press releases and social media platforms.
  • Measurement Planning:
    By developing a class SEO strategy, Global BPO Services is capable of documenting short and long term goals that can be used to evaluate the performance of the campaign at any given time. These allow us to enhance the areas that are working optimally and provide guided focus to areas that are showing weakness in the project.

Onsite Optimization

Global BPO Services acquires details about our client’s business, website, competitors and other facets that influence their company which helps us to create clear and accurate documentation that facilitates us throughout the project.

  • Content Implementation:
    A coherent and cohesive content strategy is monumentally importance. Global BPO Services helps you adjust your website based on keywords ascertained during the keyword research phase in order to ensure the most relevant searches and information are provided to your users.
  • Technical Implementation:
    Global BPO Services implements important edits to a website’s coding including its meta-information, canonical tags and internal links, which helps optimize your website for improved rankings in Search Engine Results.

Content Marketing
Global BPO Services learns all the details about our client’s company, website, competitors and other aspects that influence their business which helps us to create documentation that facilitates us efficiently throughout the project.

  • Content Creation:
    Based on our robust content strategy, Global BPO Services creates regular content for our clients which is tailored according to their needs and requirements.
  • Public Relations:
    By making use of press releases, news industry channels, Global BPO Services helps you spread your brand’s name to a wider audience which leads to greater exposure of your website.
  • Influencer Outreach:
    Global BPO Services through extensive research identifies potential partners who are willingly to publish content on their own websites that link back to your website. This increases exposure and spreads your message across multiple channels to a wider audience.
  • Social Media:
    Througha consistent and targeted campaignGlobal BPO Services creates content that has the potential to be shared on social media platforms by interested people where discussions can take place and new potential customers can be initiated. This increases exposure and spreads your message across multiple channels to a wider audience.

Analysis and Reporting

Global BPO Services provides clients with regular reports of the campaigns through in depth and extensive analysis of its performance, Key Performance Indicators (KPIs) and goal tracking. This allows us to adjust the campaign further according to the achieved results.

  • Monthly Performance Report:
    Discovery process is completed by clearly outlining client information, business goals and all of the relevant information required.
  • Quarterly Review:
    The campaign is extensively reviewed and overviewed and adjustments are made based on the results that are acquired over a given time.

Best SEO Practices

Professionalism at its Best

Global BPO Services has been committed to quality and long term lasting success since the days of its initial inception. While there are many tactics that have gained popularity in recent years regarding SEO, we know for a fact that these ‘Black-Hat’ techniques though show some success initially, are in fact disastrous in the long run and must be avoided.

Remaining ‘Up to Date’ at its Best

The world is constantly changing and the online environment is no exception. What are the top trends of today will be bygone aspects tomorrow. This is why it is important to remain constantly in an evolutionary state when dealing with today’s industry in order to efficiently adapt the latest and remain on top of your game. Global BPO Services trains and re-trains its employees as required because we believe in offering only the best.

Utilization of Practices that Maximize Short and Long Term Success at its Best

The main aspect that keeps people coming back to your website is the overall user-experience. The higher the traffic on a website the better it will show up in search engine results. Global BPO Services provides not only professional looking but highly interactive user experience unique to your website that are especially designed to provide hassle free and straightforward directions to their areas of interest.

Persistency and Tenacity of our SEO Team at its Best

Global BPO Services makes it a point to never ignore or leave opportunities on the proverbial cutting floor. When developing an SEO strategy, we focus on an insistent and target campaign that has the highest rates of return and exposure for our client’s website.

 

 

 

 

Social Media Marketing

Global BPO Services helps your company reach their target audience at the right time and over the perfect social media platforms in order to ensure maximum exposure for your brand through a well implemented social media marketing campaign.

Social Media Process

By getting a good sense of what your business is all about, Global BPO Services helps you create a social media marketing campaign that is not only tailored to your brand’s specific needs, but one that also has a wider appeal to a larger audience.

Discovery

During this phase Global BPO Services learnsextensively about our clients business, website, competitors and other facets that influence their company which helps to create clear and accurate documentation that facilitates us throughout the project.

  • Project Brief:
    In this first step, along with your collaboration Global BPO Services accuratelydefinesyour entire business goals along with all other information that is relevant to complete the discovery process.
  • Audience Research:
    Global BPO Services helps you ascertain audience sizes based on keywords, interest and influencers by making use of state of the art and industry leading ad tools.
  • Competitive Analysis:
    Global BPO Services helps you define social media competitors by identifying the networks and platforms that they have significant presences on. This is accomplished through extensive keyword researches and client interviews.
  • Social Audit:
    This step involves us creating a baseline for all social performance currently available. These are based on extensive research of analytics, landing pages and current campaign statistics.

Strategy

Due to over a decade in the field, we at Global BPO Services adeptly create a comprehensive social media strategy along with the project that accurately outlines and ensures deliverable and doable business goals for social media profiles and sharable content.

  • Profile Strategy:
    This step involves through in-depth analysis and research, the creation and documentation of actionable plans including a social media strategy that is particularly designed only designed to develop profiles but also optimize them for all kinds of engagements.
  • Engagements Strategy:
    Global BPO Services comes up with aspects that help engage your customers in and out of communities where you have a social presence. We also help identify potential partners that can help provide assistance by allowing content t to be shared on their platforms.
  • Measurement Planning:
    By developing a robust social media strategy, Global BPO Services is capable of documenting short and long term goals that can be used to evaluate the performance of the campaign at any given time. These allow us to enhance the areas that are working optimally and provide guided focus to areas that are showing weakness in the project.
  • Content Strategy:
    Global BPO Services helps you create accurate schedules of content that need to be developed for your website, outreach campaigns, press releases and social media platforms.
  • Advertising Strategy:
    By developing an expertly crafter advertising plan, Global BPO Services helps you define all the purpose of each part of the plan, be it community growth, community engagements, lead generation, conversions or any of the several aspects.

Campaign Execution

Having worked for decades in the field, Global BPO Services’ teams of highly trained professionals can provide and implement recommendations provided in profile strategy and content strategy phases of the project to accomplish defined campaign goals efficiently.

  • Brief Content Implementation:
    By distributing content on a regular to semi-regular basis in accordance to the rules set out in the content strategy and following the best social media marketing practices, your brand name can acquire widespread recognition in appropriate and essential networks.
  • Advertising Implementation:
    Through a robust advertisement campaign that is in line with the overall social media campaign, brand recognition can be exponentially increased. Global BPO Services also helps its clients to make proper adjustments to their campaigns in order to stay relevant in areas that matter and to remain in budget.
  • Community Management:
    Through implementation of social media management tactics based on the rules of the engagement strategy, interactions with users and potential influencers can be acquired.

Analysis and Reporting

Global BPO Services provides clients with regular reports of the campaigns through in depth and extensive analysis of its performance, Key Performance Indicators (KPIs) and goal tracking. This allows us to adjust the campaign further according to the achieved results.

  • Monthly Performance Report:
    By documenting in detail current standing goals, metrics of the campaign, complete tasks, further planning for the following months can be achieved and made easier in terms of social media management.
  • Quarterly Review:
    The social media marketing campaign is extensively reviewed and overviewed and adjustments are made based on the results that are acquired over a given time.

Social Media Mistakes

Thanks to the power of the internet, people are connected to one another more than they have ever been in the history of mankind. People sitting in one part of the world can in a matter of seconds communicate with someone in the opposite corner of the globe. Social Media has also opened opportunities for brand promotion where engaging conversations about a company and its services can take place. While social media campaigns are incredibly important, there are mistakes that happen that can have negative impacts both in the short and long term for a business. Global BPO Services helps you avoid common social media mistakes such as:

It Should Not Be Ignored

In recent times, social networking and blogging have become the two most popular online activities and have long since replaced emails. There are people who on a daily basis talk about your business and its services which is why it is essential that proper attention be given to social media platforms where you have a presence to conduct monitoring in order to determine where user interest regarding your brand lie.

It is Not a Cheap and Fast Miracle Pill

Companies want their brand to become the center of the conversation online and add to to their brand awareness and lead to increase in revenue instantly. As it is common, digital marketing is not a magic and it takes both time and patience to see results. Only by joining a social network and spending the time to thoroughly research to find the right audience, where that audience’s interest lie regarding your company, connect, share and build a strong social media strategy can help in boosting brand recognition.

It is Not Something Anyone Can Do

Social media campaigns require in depth knowledge and understanding of the digital word which is why it isn’t something that anyone is able to do, nor it is something that should be taken lightly. Only experts such as Global BPO Services understand the need to add value for users where they already have a presence.

 

Search Engine Optimization (SEO) is the new way of conducting business and acquiring customers online there is a lot of sales potential waiting to be tapped online. Brands need to market and promote themselves on the Internet to get more traffic on their websites. More visitors on the website would mean better chances of getting subscribers and web leads. If you don’t understand how to successfully apply these strategies, then your customers will go to your competitors instead. The key ingredient of search engine optimization is keyword. Keywords are the words and phrases used by online users to look for products/services and other information.Team in Global BPO Services has the knowledge, skills, and a proven process that consistently delivers results.

How We Do It.

  • We form a strategic Internet Marketing Plan around search engine optimization (SEO).
  • pay per click advertising.
  • social media marketing.
  • conversion optimization and search optimization web design Then.
  • we tenaciously go to work so you can quickly dominate your online competition.